Good Housekeeping, April 2005


Why she went into business:

Faced with a growing family, Rossana wanted to start a business that she could run from her home. At the time, she was doing very well in real estate but the hours were not very child-friendly. Her parents being teachers, it was natural for her to think of going into education.

Pride in her work:

Being a teacher is a very big responsibility because you are forming young minds. You are building the foundation of their lives.”

How she got started:

Rossana raised capital by dipping into her savings, borrowing some money, and working round the clock.

Creating a buzz:

Although she did advertise in the papers, Rossana says, “Mostly, our services were promoted by word of mouth. We saw to it that we provide good service.”

The secret of her success:

I would say our pioneering efforts in the industry led to our success. We created a need for tutorial and review courses and never let anything get in the way of delivering high-quality service. Socio-economic factors such as both parents working and increasing competition in school and in the workplace helped make our service viable. I suppose my willingness to work extra hard also helped.”

Mom-friendly tip:

For mothers who what to get into business, I encourage them to get the support and cooperation of their husbands, relatives, in-laws, etc. Make an arrangement with your husband or relative to alternate with you to care for the children. Yayas won’t do because they come and go. A business will take up time and effort. If you think you won’t be able to work from Monday to Sunday, round the clock, don’t start a business. It would be good if mothers can operate their business in the home or near it.”