Josiah Go was recently interviewed on ANC. Josiah Go is the best and the brightest in marketing in the Philippines. When he was president of the Philippine Marketing Association, he created new and innovative concepts and events that helped mark the PMA as different and ahead. He won the Junior Chamber of Commerce’s award for outstanding young men in the Philippines and in the world. He has spoken before hundreds of thousands and has written books that are must-haves for students and practitioners.

AHEAD has been introducing new innovations every year since it started in 1995. And here’s what he said.